Investment Memo Drafting (Investment Memo Drafter)
1. Overview
This procedure converts raw deal‑team input into a polished, structured investment memo. The memo contains a concise overview of the target company, the investment rationale, key financial and market data, identified risks, and proposed deal terms. The output is ready for review by senior investment staff and for presentation to the investment committee.
2. Business Value
- Consistent Documentation – Guarantees every deal memo follows the same structure and language, making it easy for reviewers to locate key information.
- Speed – Saves time for associates by turning raw notes into a ready‑to‑present document.
- Decision Quality – Ensures all critical data (market size, financials, risk factors) are captured and reviewed.
- Auditability – Provides a clear audit trail of the rationale behind each investment decision.
3. Operational Context
| Situation | When the process is used |
|---|
| Deal‑team completed preliminary data collection | After the deal team has gathered all relevant documents (pitch deck, financials, market data) and drafted a brief set of notes. |
| Internal investment review | Right before the investment committee meeting or internal review session. |
- Primary Users: Investment Associates (and later, senior investment staff).
- Frequency: Once for each new investment opportunity (e.g., seed, Series A‑D, or acquisition).
4. Inputs
4.1 Required Inputs
| Name / Label | Type | Details Provided |
|---|
| Deal Name | Text | Short, descriptive name of the opportunity (e.g., “AlphaTech Series A”). |
| Company Name | Text | Legal name of the target company. |
| Industry | Text | The sector in which the company operates (e.g., “AI‑enabled SaaS”). |
| Deal Description | Text | Brief description of the deal (type of round, amount sought, lead investors). |
| Company Overview Document | PDF | One‑page overview that explains the business model, history, and team. |
| Financial Summary | List | Key numbers: Revenue (most recent FY), EBITDA, cash balance, debt, valuation, and multiples (e.g., revenue multiple). |
| Market Analysis | List | Total Addressable Market (TAM), Serviceable Available Market (SAM), market growth rate, main competitors (names only), and any market trends. |
| Business Model Summary | Text | Summary of how the company makes money, pricing model, and key customers. |
| Investment Thesis | Text | The core reason for investing (e.g., “strong recurring revenue, large TAM, experienced founding team”). |
| Risks | List | Each risk identified, a brief description, and the likely impact (high/medium/low). |
| Risk Mitigation | List | Suggested actions or mitigations for each risk (e.g., “add a board observer” to mitigate governance risk). |
| Deal Terms | List | Amount to be invested, equity percentage, valuation cap, liquidation preference, and any special terms. |
| Team Comments | List | Free‑form notes from the deal team – highlights, concerns, and any special observations. |
| Supporting Materials | PDF | Any additional material: pitch deck, product demo video link, financial model file (PDF format only). |
Note: If any required item is missing, the process must be paused, the missing item flagged, and a request sent to the deal team for completion.
5. Outputs
| Name / Label | Contents | Formatting Rules |
|---|
| Investment Memo Draft | A structured memo consisting of: | |
| • Executive Summary | | |
| • Company Overview | | |
| • Market Opportunity | | |
| • Business Model | | |
| • Financial Overview | | |
| • Investment Thesis | | |
| • Risks & Mitigation | | |
| • Deal Terms | | |
| • Recommendation | | |
| (Each section headed with Title Case, sub‑points as bullet lists, numeric values in US $ with commas). | Formal and professional tone; headings in bold; bullet points for lists; numbers displayed with two decimal places where appropriate; no generated IDs. | |
| Key Metrics Summary | Table of the most important numbers for quick reference. | Two‑column table: “Metric” and “Value”. Currency values displayed in US $ with commas. No extra columns. |
Output Details
- Memo Structure – Use plain‑text headings (e.g.,
## Executive Summary).
- Tone of Voice – Formal, business‑like, neutral (no slang).
- Formatting – Paragraphs left‑aligned; single‑spacing; line break between sections.
6. Detailed Plan & Execution Steps
- Collect All Inputs – Gather all documents and data listed in Section 4.
- Check Completeness – Verify that each input item is present; if any are missing, send a “missing‑information” notice to the deal team and halt the process.
- Read the Company Overview PDF – Extract the company’s mission, product description, and leadership background.
- Summarize the Company – Write a concise paragraph (50‑80 words) for the Company Overview section using the extracted information.
- Compile Market Data – From the Market Analysis list, compute the total market size and growth. Summarize in a paragraph and include a bullet‑point list of main competitors.
- Summarize the Business Model – Use the Business Model Summary to describe the revenue model, pricing, and key customer segments.
- Create the Financial Overview – Insert the financial numbers into a short paragraph (e.g., “Revenue for FY‑2023 was US $12.4 M, a 30% YoY growth.”) and add a Key Metrics Summary table (see Output section).
- Draft the Investment Thesis – Re‑phrase the supplied thesis into a short, compelling paragraph (max 3 sentences).
- List Risks & Mitigations – For each risk in the input, write a bullet‑point entry: “Risk: description – Mitigation: …”. Ensure each risk includes an impact rating (High/Medium/Low).
- Summarize Deal Terms – Write a bullet‑point list of the main deal terms: investment amount, equity, valuation cap, liquidation preference, and any special clauses.
- Write the Recommendation – Use a single sentence stating the recommended action (e.g., “Recommend proceeding with a US $2 M investment for 15% equity at a US $12 M pre‑money valuation”).
- Assemble the Memo – Place each section in the order defined in the Output table, using bold headings, bullet points, and proper spacing.
- Apply Formatting Rules – Check that all headings are bold, numbers are correctly formatted with commas, and the tone is formal.
- Quality Review – Verify:
- All sections are present.
- Numbers match the Financial Summary.
- Every risk has a mitigation entry.
- No placeholder text (“TODO”) remains.
- No internal IDs or system‑generated codes appear.
- Finalize Output – Produce the Investment Memo Draft and the Key Metrics Summary as plain text (or Markdown) following the format in the Outputs table.
- Save / Deliver – Provide the two outputs to the associate’s inbox or designated sharing location.
7. Validation & Quality Checks
- Section Presence – Verify all eight memo sections and the recommendation are present.
- Numeric Accuracy – Cross‑check every number in the Key Metrics Summary with the values from the Financial Summary input.
- Risk/Mitigation Pairing – Ensure each listed risk has a corresponding mitigation entry.
- Formatting – Confirm heading capitalization, bolding, and bullet‑point usage; confirm currency formatting.
- Spell‑Check – Run a spell‑check for spelling and grammar.
- Missing Data Check – If any input item is absent or flagged “N/A”, highlight the line in the memo with “Data not provided – needs manual review”.
8. Special Rules / Edge Cases
| Scenario | Action |
|---|
| Missing Input | Stop the process, mark the memo as “Incomplete – Missing [Input Name]”. Send a request to the deal team. |
| Financial Figures Inconsistent | Flag the inconsistency, annotate the relevant section (e.g., “Revenue figure differs from Financial Summary – review needed”), and halt output. |
| No Risks Provided | Insert a placeholder: “No specific risks identified – consider performing a risk assessment.” |
| Deal Terms Missing | Insert “Deal terms pending – to be added once finalized.” |
| Large Numbers | Always display with commas and two decimal places (e.g., US $1,234,567.89). |
| Multiple Languages | The SOP assumes all inputs are in English; if another language is received, abort and request English translation. |
| Duplicate Data | If the same piece of data appears in more than one input, keep the version from the most recent source (as indicated in the document date). |
9. Example
Input (single run)
- Deal Name: AlphaTech Series A
- Company Name: AlphaTech, Inc.
- Industry: AI‑enabled SaaS
- Deal Description: Series A round seeking US $2 M for 15% equity; lead investor is Capital Ventures.
- Company Overview Document (PDF): Provides overview of AI‑driven workflow automation platform, founded 2018, 30 employees, headquartered in San Francisco.
- Financial Summary:
• Revenue FY‑2023: US $12.4 M (30% YoY growth)
• EBITDA: US $1.6 M (EBITDA margin 13%)
• Cash: US $4.2 M
• Debt: US $0.5 M
• Valuation: US $13.0 M (12× revenue)
- Market Analysis:
• TAM: US $20 B (global AI‑automation)
• SAM: US$5 B (North‑America)
• Growth: 25% CAGR
• Competitors: “WorkflowX”, “AutomateNow”, “SmartProcess”.
- Business Model Summary: Subscription‑based SaaS, $99 per user per month, 10‑year average contract length, 80% renewal rate.
- Investment Thesis: “AlphaTech’s AI‑driven automation platform addresses a rapidly growing market with a sticky subscription model and a proven team, offering high‑margin recurring revenue.”
- Risks:
- Product Adoption Risk – Customer adoption slower than forecast.
- Talent Retention – Key engineers have high turnover risk.
- Conduct pilot projects with anchor customers;
- Offer equity grants to retain core engineers.
- Deal Terms: US $2 M for 15% equity, 1× liquidation preference, no anti‑dilution clause, board observer seat.
- Team Comments: “Strong founding team; product demo impressed. Need more data on churn rates.”
- Supporting Materials (PDF): Pitch deck (PDF), demo video link (PDF contains link).
Output (excerpt)
Executive Summary
AlphaTech, Inc. is an AI‑enabled SaaS provider that helps enterprises automate workflow processes. The company generated US $12.4 M revenue in FY‑2023, a 30% year‑over‑year growth, and is seeking US $2 M for a 15% equity stake in a Series A round.
Company Overview
Founded in 2018 and based in San Francisco, AlphaTech offers a cloud‑based AI platform that automates repetitive business tasks. The team is led by CEO Jane Smith (ex‑Google) and CTO John Doe (ex‑Microsoft).
Market Opportunity
- TAM: US $20 B (global AI‑automation)
- SAM (North America): US $5 B (25% CAGR)
- Key Competitors: WorkflowX, AutomateNow, SmartProcess
Business Model
- Revenue Model: Subscription SaaS at $99 per user per month.
- Customer Retention: 80% renewal rate, average contract length 10 years.
Financial Overview
- Revenue (FY‑2023): US $12.4 M
- EBITDA: US $1.6 M (13% margin)
- Cash: US $4.2 M
- Debt: US $0.5 M
- Valuation (pre‑money): US $13.0 M (12× revenue)
Investment Thesis
AlphaTech’s AI‑driven automation platform addresses a rapidly growing market with a sticky subscription model and a proven leadership team, delivering high‑margin recurring revenue.
Risks & Mitigation
- Product Adoption Risk – Mitigation: Launch pilot projects with anchor customers.
- Talent Retention – Mitigation: Offer equity grants to retain key engineers.
Deal Terms
- Investment amount: US $2 M
- Equity: 15%
- Valuation: US $13 M pre‑money
- Liquidation Preference: 1×
- Board Rights: One board observer seat.
Recommendation
Proceed with a US $2 M investment for 15% equity at a US $13 M pre‑money valuation, with a board observer seat and a focus on pilot‑based product adoption.
Key Metrics Summary
| Metric | Value |
|---|
| Revenue (FY‑2023) | US $12.4 M |
| EBITDA | US $1.6 M |
| Cash | US $4.2 M |
| Debt | US$0.5 M |
| Valuation (pre‑money) | US $13.0 M |
| Target Equity | 15% |
| EBITDA margin | 13% |
| TAM | US $20 B |
| SAM (North America) | US$5 B |
| CAGR | 25% |
| Subscription price | US$99 per user per month |
| Contract length | 10 years |
Appendix A – FAQ
Q1: What if the financial numbers are not in the same currency?
A: Convert all monetary values to US $ before entering them. If conversion is not possible, flag the issue and request a consistent currency.
Q2: How should I handle missing risk information?
A: Insert “No risk identified” as a placeholder but flag the memo for review. The memo must contain at least one identified risk for completeness.
Q3: The pitch deck is a PowerPoint file – can I still use it?
A: Convert the PowerPoint into a PDF and submit it as a Supporting Material PDF.
Q4: The deal team wants an informal tone. Can I change the tone?
A: No. This SOP requires a formal and professional tone. If a different tone is needed, a separate SOP must be created.
Q5: What if the market growth rate is missing?
A: Indicate “Market growth data unavailable – request update”.
Q6: Are percentages allowed for revenue growth?
A: Yes, show percentages with one decimal place (e.g., 30.0%).
Q7: The company has multiple business units. How to present?
A: Add a short bullet list under the Company Overview describing each business unit with its primary revenue contribution.
Q8: How to handle a case where the valuation is not disclosed?
A: Insert “Valuation not disclosed – pending”. Do not leave the field blank.
Q9: The team has a conflicting opinion on the valuation.
A: Capture both viewpoints in the “Team Comments” section and note that a consensus is needed.
Q10: How to treat a “N/A” entry?
A: Replace “N/A” with “Data not available – to be supplied”.
Appendix B – Glossary
| Term | Definition |
|---|
| Investment Memo | A structured document that summarizes the key aspects of a potential investment, including rationale, risks, and terms. |
| TAM (Total Addressable Market) | The total revenue opportunity available if a product or service captured 100% of the market. |
| SAM (Serviceable Available Market) | The portion of the TAM that a company can realistically capture, given its business model and geography. |
| CAGR (Compound Annual Growth Rate) | The yearly growth rate of an investment over a specific period, expressed as a percentage. |
| EBITDA | Earnings before interest, taxes, depreciation, and amortization— a measure of operating profitability. |
| Pre‑Money Valuation | The value of a company before new capital is injected in a financing round. |
| Equity | Ownership stake in a company expressed as a percentage. |
| Liquidation Preference | The order and amount of proceeds that preferred shareholders receive before common shareholders in an exit event. |
| Risk | A potential event that could adversely affect the investment’s outcome. |
| Mitigation | A strategy or action taken to reduce the likelihood or impact of a risk. |
| Board Observer | A non‑voting representative who attends board meetings to observe company performance. |
| Revenue Multiple | Valuation divided by annual revenue; used to gauge relative valuation. |
| SaaS (Software‑as‑a‑Service) | A software delivery model where a software application is provided as a subscription service. |
| Revenue Growth | Increase in revenue over a specific period, typically year‑over‑year. |
| Retention Rate | The percentage of customers that continue to use a service over time. |
Appendix C – Reference Materials
C.1 Standard Investment Memo Sections (Template)
- Executive Summary – 2–3 paragraph snapshot of the deal, including key financials, investment amount, equity offered, and overall recommendation.
- Company Overview – One paragraph on the company’s history, mission, founders, and location. Include a short sentence on the team’s experience.
- Market Opportunity – Include TAM, SAM, growth rate, and key market trends. Provide a bullet list of top three competitors and a one‑sentence description of each competitor’s market position.
- Business Model & Product – Describe the product/service, pricing model, customer base, and revenue streams. Include a short paragraph on the go‑to‑market strategy.
- Financial Overview – Present revenue, EBITDA, cash balance, debt, valuation, and multiples in a concise paragraph. Provide a Key Metrics Summary table with the main numbers (see Section 5).
- Investment Thesis – 2–3 sentences explaining why the investment makes sense, referencing market size, business model, team, and financial metrics.
- Risks & Mitigation – Use a bullet list format: Risk – Description; Mitigation – Action. Include risk rating (High/Medium/Low).
- Deal Terms – List investment amount, equity, valuation, liquidation preference, any special rights (e.g., board seat), and any other material terms. Use bullet points.
- Recommendation – Single sentence stating the action (e.g., “Proceed with a US $2 M investment for 15% equity”).
- Appendix (Optional) – Additional supporting material references (e.g., link to demo video, full financial model, product screenshots).
C.2 Risk Categories
| Category | Typical Examples |
|---|
| Product / Technology Risk | Technology fails to scale, product not differentiated. |
| Market / Competition Risk | Market size overestimated, new competitor enters. |
| Execution Risk | Team fails to meet milestones, high turnover. |
| Regulatory Risk | New laws affect business model, licensing needed. |
| Financial / Funding Risk | Cash burn exceeds projections, additional capital required. |
| Operational Risk | Supply chain issues, manufacturing delays. |
| Legal & IP Risk | Patent infringement, IP disputes. |
| Exit Risk | No clear exit pathway (acquisition, IPO), market downturn. |
| Reputation Risk | Negative press, customer dissatisfaction. |
C.3 Tone & Style Guide
- Tone: Formal, professional, neutral. Use “the company” and “the investment” instead of “we”.
- Voice: Active voice (e.g., “The company generates…”).
- Verb Tense: Use present tense for facts, past tense for historical events, future tense for recommendations and forward‑looking statements.
- Numbers:
- Use US$ for all monetary values.
- Include commas for thousands (e.g., US $1,234,567.00).
- Show percentages with one decimal place (e.g., 25.0%).
- Dates: Write as “Month Day, Year” (e.g., “June 15, 2025”).
- Bullets: Use “‑” as bullet marker. Indent sub‑bullets with an additional dash.
- Capitalization: Headings in Title Case. Use bold for main headings.
- Spelling & Grammar: Follow US English spelling (e.g., “analyze” not “analyse”).
C.4 Formatting Checklist
C.5 Worked Example (Full)
[The full example can be found in the “Example” section above.]
Additional Notes
- The SOP is intended for one deal at a time; each new deal requires a fresh run of the process with its own set of inputs.
- If you need to modify any section (e.g., add “Competitive Advantages” as a new heading), update the Standard Investment Memo Sections list in Appendix C.1 accordingly.
- Keep a copy of all source PDFs and the final memo in a secured, version‑controlled repository for future reference.
- For any clarifications beyond this SOP, consult the senior Investment Manager or the SOP author.